Google Remarketing: All the Basics You Should Know

 There is no doubting the fact that Google remarketing is a critical marketing strategy that needs to be effectively brainstormed and decided about. Google has the remarketing or retargeting features that makes it easy for marketers and brands to keep showing display ads in which people have already shown interest. 

- Using this feature, you need to tag the specific page on your site that the visitor has already been to or you want to target before the customer. 

- The benefits are manifold. From getting enhanced brand exposure to increasing the chance of increasing your sales volumes, there are several reasons why you should choose remarketing as an essential part of your strategy. 

- It is a proven method of re-engaging with people who have already interacted with your brand before.

- Statistics show that more than 70% of people will convert when they are retargeted. 

- The cost of Google remarketing in Crewe is at least 32% lower than the normal ads – search and display ads.

How does it all happen?

- When potential customers click your ads or visit your site, app, or social media profiles, you can track the data via cookies, User Ids and mobile advertiser id. You also get information about the target customers through details left behind by them – in the form of email id, phone number or their social media ids.

- Google AdWords offers self-serve tools so that you can retarget customers directly. The advantages of this method are that you are completely in control, and this is a cost-effective feature. However, on the other side this can be a time-consuming process as you may take time to manage all this on your own.

- The other way to use Google remarketing in is to use third-party platforms from where one single account can be used to work on remarketing on different ad networks. The benefits of this approach are that it helps you to use one single tool to manage multiple ad networks, but this one may include higher costs, and you will have lesser control in your hands. If you would like to find out more about remarketing 408 Media Group could help your business especially if you are based in Crewe, contact us today.